Why choose us?

At william rose we do things a bit differently. We believe the most important thing in the world of property is you. By truly understanding your needs we can make a real difference to your selling experience.

We have worked through both challenging and buoyant markets, we have an excellent understanding of the property industry and more importantly, what it takes to sell in today’s ever-changing market.

Our honest and transparent approach works well with traditional values of a genuinely personal service.

We are very proud of the level of service we provide and in addition to that, we are members of the professional bodies below and fully comply with all their rules and regulations giving you, our client, extra peace of mind.  

  • The National Association of Estate Agents
  • The Property Ombudsman
  • The Association of Residential Lettings Agents

Thinking of selling your property?

Firstly, you will need to get an idea of what your home is worth in the current property market. This is where we come in. We offer a free, no obligation, accurate market appraisal of your home giving you advice on the value of your property. It is at this stage we get to know you and understand your requirements.
Top tip: Property values can change quickly with market conditions, keep yourself updated regularly. Find out how much your property is worth by booking a free valuation.

Selling Guide

It only takes seconds to form a first impression; so preparing your property for the market is crucial. We will give honest advice on how to prepare your property for selling.
Top tip: kerb appeal is key, a lick of paint on the front door and tiding the front garden makes a huge difference. Declutter internally, removing all unnecessary items which are on show.

Choosing the right agent can be stressful 
Selling your home is usually the largest transaction you will ever have to deal with so picking the right agent is crucial. At William Rose we will work around the clock to ensure the entire process is handled as smoothly and efficiently to make it stress free for you. We are dedicated to securing you the best possible price, making us ideally suited to assist you with your sale. We understand that securing you a sale and providing an excellent service leads to recommendations.  
Top tip: A correct valuation should be supported by good comparable evidence, sometimes the highest valuation is not always the right valuation.  

Once you have seen and approved our description of your home, we will work with you to devise a bespoke marketing package that is designed to raise the profile of your property in an appropriate and targeted manner. Our package includes;

  • Professional photography
  • Floorplans
  • Erection of a william rose for sale board
  • Advertisement on major portals, i.e Rightmove
  • Advertisement on our website
  • Proactive direct marketing
  • Local publications i.e West Essex Life magazine 
  • Shop window marketing
  • Social media
  • Local networking

Top tip: Make sure the property is looking the best it can for the photos. Work together with the agent to achieve the best possible price.

All viewings are 100% accompanied unless, of course, you would like to be present. We will have vetted all prospective buyers to establish their suitability including; moving timescales, budgets and property criteria. By offering a more personal approach to viewing you’ll never feel alone when you sell through william rose.
Top tip: Buyers love a welcoming, well-lit and tidy home.

We pride ourselves on our communication with our clients. We know how important selling your home is to you. We pledge to keep you closely updated at all times, from marketing updates, booking in viewings and relaying feedback. We understand the frustration of not being kept in the loop and updated. With william rose you have a client log in to keep you fully updated at all times. 
Top tip: Sometimes, an email cannot give the correct message. Here at william rose we are always at the end of a phone line ready to discuss all your property needs.

Offer negotiation 
This is where you will really benefit from instructing william rose. With our 40 years of experience in negotiating sales, you can be assured we will achieve the best possible price and also the right buyer who suits you and your sale. All offers will be reported to you immediately and confirmed in writing. We will provide you with a clear picture of any prospective purchaser’s financial situation, chain status and their ability and readiness to move to a timely completion. When it comes to negotiating offers it is important to consider many factors, including is the potential buyer ready, willing and able to proceed and do they understand your moving timescale and needs?
Top tip: The highest offer is not always the best offer. 

Sale agreed and one step closer to selling.
Having accepted an offer all parties will need to instruct a solicitor/conveyancer. We have access to a select network of specialists that understand the high level of service our clients expect and need in today’s fast paced and demanding property market. Likewise where mortgages are required (for you or your buyer) it is important to have done your research so that this vital part of the process does not delay matters. Our recommended mortgage advisers can help.
Top tip: Don’t compromise on the quality of your conveyancing/solicitor or mortgage expert.

The legal process
We know this can be confusing but don’t worry, we are here to help you through this process. You will receive advice and regular updates on how your sale is progressing. The solicitors will then write to all parties and the buyers may instruct a surveyor to conduct a survey of your property. If your buyer is requiring a mortgage, the lender will also instruct a mortgage valuation survey. Your solicitor will then draw up the draft contract, which sets out the terms of the sale and send to the buyer’s solicitors, together with all relevant documents. Any enquires will then be raised and local searches will be carried out. Once the draft contracts have been approved, they can be signed by both parties.
Top tip: Make sure your solicitor/conveyancer and buyer know your preferred completion dates from the outset.

Exchange of contracts 
As long as the buyers mortgage offer has been received and cleared funds (non-refundable deposit) have been placed with the buyer’s solicitor, you will be ready to exchange contracts. Contracts can now be signed and exchanged at which point both parties are legally bound to complete the transaction. A mutual convenient completion date (move out date) can be agreed upon the exchange of contracts.  
Top tip: Don’t leave it too late to book removals; nothing worst then having a completion date but no one to move you.             


Time to open the champagne! Once your solicitor/conveyancer has received the money, your sale will be completed and the buyer will be able to move in.
Top tip: Before handing over the keys don’t forget to take meter readings, re-direct the post and leave any essential operating manuals or a written guide to help the new owners understand how everything works, they will appreciate the helpful gesture.